Download or read book Summary of Bernadette Jiwa's The Fortune Cookie Principle written by Everest Media, and published by Everest Media LLC. This book was released on 2022-04-29T22:59:00Z with total page 77 pages. Available in PDF, EPUB and Kindle. Book excerpt: Please note: This is a companion version & not the original book. Sample Book Insights: #1 The secret to spreading your ideas is to understand that they have two elements: the cookie and the fortune. The cookie is the commodity, the tangible product. The fortune is the magical, intangible part of the product or service that has real value.