Download or read book Summary of run_frictionless by Anthony Coundouris written by getAbstract AG and published by getAbstract AG. This book was released on 2021-08-03 with total page 13 pages. Available in PDF, EPUB and Kindle. Book excerpt: When entrepreneurs and company founders take on sales roles, author Anthony Coundouris argues, they waste valuable time and risk losing customers to friction. He urges start-up founders to become market leaders and find product-market fit by gaining a sophisticated understanding of their brand identity, and of whom, what and how they serve. Backed with illuminating case studies ranging from Tesla to Apple, Coundouris’s advice frees founders to lead with creativity. This officially licensed summary of run_frictionless was produced by getAbstract, the world's largest provider of book summaries. getAbstract works with hundreds of the best publishers to find and summarize the most relevant content out there. Find out more at getabstract.com.