Download or read book Tangible Strategies for Intangible Assets written by John Berry and published by McGraw Hill Professional. This book was released on 2004-11-22 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Intangible assets such as brands, patents, and intellectual capital are the new measures of corporate wealth. But one can't manage what one can't measure. And while assigning accurate valuations is a stringent requirement under new FASB accounting guidelines, it is far from easy. This book explains the latest thinking and techniques in measuring and managing intangibles. Innovative management disciplines like Balanced Scorecard are explained, while real-world examples from Amazon, eBay, and other firms demonstrate how companies are getting maximum advantage from all their intangible assets.