Download or read book The Audience and Business of YouTube and Online Videos written by Louisa Ha and published by Rowman & Littlefield. This book was released on 2018-06-06 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Audience and Business of YouTube and Online Videos is a thorough analysis of YouTube audiences and creators of online videos that considers how the coexistence of user-generated and professional media content on YouTube makes the site a unique platform in the ever-expanding online video industry. Using a mixed method approach, the authors examine the underexplored business side of YouTube with a focus on product review videos, brand videos, sponsored videos, and online video advertising. This book also addresses recent developments such as YouTube Red subscription, pay TV, and movie services and discusses the future of online video audience research. Recommended for scholars interested in media studies, communication, marketing, and popular culture.