The Competitive Effects of Vertical Integration in Platform Markets

The Competitive Effects of Vertical Integration in Platform Markets
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Total Pages : 0
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ISBN-10 : OCLC:1351393502
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Book Synopsis The Competitive Effects of Vertical Integration in Platform Markets by : Jérôme Pouyet

Download or read book The Competitive Effects of Vertical Integration in Platform Markets written by Jérôme Pouyet and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: We analyze vertical integration between platforms providing operating systems to manufacturers of devices when there are indirect network effects between buyers of devices and developers of applications. Vertical integration creates market power over developers, and over non-integrated manufacturers but only under certain circumstances. That market power enables to coordinate pricing decisions across both sides of the market, which leads to a better internalization of network effects. Vertical integration does not systematically lead to foreclosure and can benefit all parties, even in the absence of efficiency gains. Its competitive impact depends on the strength and the structure of indirect network effects.


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