The Complete Guide to Google AdWords
Author | : Larisa Lovelady |
Publisher | : Atlantic Publishing Company |
Total Pages | : 290 |
Release | : 2011 |
ISBN-10 | : 9781601383181 |
ISBN-13 | : 1601383185 |
Rating | : 4/5 (81 Downloads) |
Download or read book The Complete Guide to Google AdWords written by Larisa Lovelady and published by Atlantic Publishing Company. This book was released on 2011 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for business owners who want to market and promote their business through search and content advertising, this guide explains how to research keywords, how to choose a niche in which market, how to sign up for AdWords, and how to begin posting ads. It also explains how to become Google AdWords certified and work as a Google AdWords consultant. Part 1 explains basics of the Google AdWords program and helps readers determine how Google AdWords can work best to increase their revenue. Part 2 walks through establishing a Google AdWords account, and part 3 tells how to measure effectiveness, how to work with Google Business Solutions, and how to explore other Internet advertising options. The book includes case studies, examples, worksheets, and quizzes, plus a list of websites. Lambert is a consultant in advertising and marketing.