Download or read book The Dutch Republic and the Birth of Modern Advertising written by Arthur der Weduwen and published by BRILL. This book was released on 2019-12-16 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this study, based on an exhaustive examination of the first 6,000 advertisements placed in Dutch newspapers between 1620 and 1675, Arthur der Weduwen and Andrew Pettegree chart the growth of advertising from an adjunct to the book industry, advertising newly published titles, to a broad reflection of a burgeoning consumer society.