Amvik eBook Solutions

First Published in 1988. Routledge is an imprint of Taylor & Francis, an informa company.

Acclaim for the first edition: ÔThis is a well-written, provocative book, featuring much new material, original data analyses and interesting insights. Despite

John Kay has been described as the `most important business analyst in Britain bar none', and this book shows why. Here he combines common sense and rigorous ec

Jan Owen Jansson argues that conventional economic theory is very focused on material goods markets. By making the special character of services as market objec

This new textbook examines how industry environment and business strategies determine company performance. It provides an introduction to the economics of busin