The Effect of Unique Selling Propositions on a Company's Success. The Examples of "Starbucks" and "Amazon"

The Effect of Unique Selling Propositions on a Company's Success. The Examples of
Author :
Publisher : GRIN Verlag
Total Pages : 24
Release :
ISBN-10 : 9783346518101
ISBN-13 : 3346518108
Rating : 4/5 (01 Downloads)

Book Synopsis The Effect of Unique Selling Propositions on a Company's Success. The Examples of "Starbucks" and "Amazon" by : Elisabeth Schulz

Download or read book The Effect of Unique Selling Propositions on a Company's Success. The Examples of "Starbucks" and "Amazon" written by Elisabeth Schulz and published by GRIN Verlag. This book was released on 2021-10-19 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2020 in the subject Business economics - Market research, , language: English, abstract: In this assignment, the effect of a unique selling proposition on a company’s success will be discussed and examined. In order to do that, after this introduction into the USP, a closer look will be taken into the concept of USP and some theoretical examples of what a USP could be. The concept of the so-called unique selling proposition was invented in the early 1940s by the television advertising pioneer Rosser Reeves. He created successful advertising campaigns and slogans like for example for the M&M’s candies: "Melts in your mouth, not in your hand.’" He believed that an advertisement or commercial should show off the value or unique selling proposition of a product and that it has to be honest in order to be sold successful & he was right. But why is it important to have a USP?


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