The Handbook of Media Audiences

The Handbook of Media Audiences
Author :
Publisher : John Wiley & Sons
Total Pages : 562
Release :
ISBN-10 : 9781118721391
ISBN-13 : 111872139X
Rating : 4/5 (91 Downloads)

Book Synopsis The Handbook of Media Audiences by : Virginia Nightingale

Download or read book The Handbook of Media Audiences written by Virginia Nightingale and published by John Wiley & Sons. This book was released on 2013-12-04 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media. Details the study of audiences and how it is changing in relation to digital media Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them Includes contributions from some of the most outstanding international scholars in the field


The Handbook of Media Audiences Related Books

The Handbook of Media Audiences
Language: en
Pages: 562
Authors: Virginia Nightingale
Categories: Social Science
Type: BOOK - Published: 2013-12-04 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media. Details the study of audiences
The Handbook of Global Media Research
Language: en
Pages: 582
Authors: Ingrid Volkmer
Categories: Social Science
Type: BOOK - Published: 2015-07-07 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Bringing together the perspectives of more than 40 internationally acclaimed authors, The Handbook of Global Media Research explores competing methodologies in
Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies
Language: en
Pages: 457
Authors: Hernández-Santaolalla, Víctor
Categories: Business & Economics
Type: BOOK - Published: 2020-04-24 - Publisher: IGI Global

DOWNLOAD EBOOK

As media evolves with technological improvement, communication changes alongside it. In particular, storytelling and narrative structure have adapted to the new
Transnational Audiences
Language: en
Pages: 224
Authors: Adrian Athique
Categories: Social Science
Type: BOOK - Published: 2016-06-07 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

In an interactive and densely connected world, transnational communication has become a central feature of everyday life. Taking account of a variety of media f
Media and Public Spheres
Language: en
Pages: 261
Authors: R. Butsch
Categories: Political Science
Type: BOOK - Published: 2016-01-05 - Publisher: Springer

DOWNLOAD EBOOK

Using examples from the US, Europe and Asia,this collection presentsempirical studies of print, recorded music, movies, radio, television and the Internetto rev