The Handbook of Persuasion and Social Marketing

The Handbook of Persuasion and Social Marketing
Author :
Publisher : Bloomsbury Publishing USA
Total Pages : 887
Release :
ISBN-10 : 9798216094135
ISBN-13 :
Rating : 4/5 (35 Downloads)

Book Synopsis The Handbook of Persuasion and Social Marketing by : David W. Stewart

Download or read book The Handbook of Persuasion and Social Marketing written by David W. Stewart and published by Bloomsbury Publishing USA. This book was released on 2014-12-17 with total page 887 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely set traces the evolution of social marketing from its deep roots in psychology, religion, and politics to its current role as an influencer of societal and behavioral change. Few realize that the methods behind the social marketing discipline are not new but are based on traditional sales techniques reengineered to advocate social responsibility. Since emerging, the movement has prompted a rapid change in how we communicate and what we say. Funding from government agencies, foundations, and organizations like the National Cancer Institute and the American Heart Association have prompted campaigns that promote healthy behaviors and deter unhealthy actions. In this three-volume set, a panel of experts take an unprecedented look at this marketing phenomena as a means of influencing behaviors that benefit individuals and society overall. This comprehensive collection examines the role of persuasion in a marketing context. The book's central theme is woven throughout each of the three volumes: volume one focuses on the conceptual and philosophical foundations of the trend; the second part addresses its theoretical and strategic dimensions; and the final section discusses applications to specific societal issues like personal, public, and environmental caretaking; disease prevention; good nutrition; and safe sex. Chapters address campaign planning, regulatory and compliance issues, and the measurement of outcomes.


The Handbook of Persuasion and Social Marketing Related Books

The Handbook of Persuasion and Social Marketing
Language: en
Pages: 887
Authors: David W. Stewart
Categories: Business & Economics
Type: BOOK - Published: 2014-12-17 - Publisher: Bloomsbury Publishing USA

DOWNLOAD EBOOK

This timely set traces the evolution of social marketing from its deep roots in psychology, religion, and politics to its current role as an influencer of socie
The Handbook of Persuasion and Social Marketing
Language: en
Pages: 0
Authors: David W.. Stewart
Categories: Marketing
Type: BOOK - Published: 2015 - Publisher:

DOWNLOAD EBOOK

The Handbook of Persuasion and Social Marketing
Language: en
Pages: 1028
Authors: David W. Stewart
Categories: Business & Economics
Type: BOOK - Published: 2014-12-17 - Publisher: Bloomsbury Publishing USA

DOWNLOAD EBOOK

This timely set traces the evolution of social marketing from its deep roots in psychology, religion, and politics to its current role as an influencer of socie
The SAGE Handbook of Social Marketing
Language: en
Pages: 701
Authors: Gerard Hastings
Categories: Business & Economics
Type: BOOK - Published: 2011-11-15 - Publisher: SAGE

DOWNLOAD EBOOK

For the first time, this benchmark handbook brings together a systematic framework and state-of-the-art thinking to provide complete coverage of the social mark
The SAGE Handbook of Persuasion
Language: en
Pages: 457
Authors: James Price Dillard
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2013 - Publisher: SAGE

DOWNLOAD EBOOK

The Second Edition of The SAGE Handbook of Persuasion: Developments in Theory and Practice provides readers with logical, comprehensive summaries of research in