The Impact of the Digital Consumer's Emotional Intelligence in Relation to the Moral Values Promoted in E-Business

The Impact of the Digital Consumer's Emotional Intelligence in Relation to the Moral Values Promoted in E-Business
Author :
Publisher : Springer Nature
Total Pages : 247
Release :
ISBN-10 : 9783658329655
ISBN-13 : 3658329653
Rating : 4/5 (55 Downloads)

Book Synopsis The Impact of the Digital Consumer's Emotional Intelligence in Relation to the Moral Values Promoted in E-Business by : Ioana Bucur-Teodorescu

Download or read book The Impact of the Digital Consumer's Emotional Intelligence in Relation to the Moral Values Promoted in E-Business written by Ioana Bucur-Teodorescu and published by Springer Nature. This book was released on 2021-02-25 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study on the impact of the digital consumer's emotional intelligence based on the moral values promoted in e-business presents an actual interdisciplinary topic in the context of the digital age. The research proposes an original approach to e-business and digital consumer in terms of moral values and emotional intelligence. The Internet has positive effects on consumers and organizations when it is used properly to improve the quality of life. New consumers are more selective, receptive and interested in new technologies. Digital consumers have the opportunity to get informed quickly about products/services offers and e-business provides a simplified acquisition process through diversity and accessibility.


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