The International Handbook of Market Research Techniques

The International Handbook of Market Research Techniques
Author :
Publisher : Kogan Page Publishers
Total Pages : 6
Release :
ISBN-10 : 0749438657
ISBN-13 : 9780749438654
Rating : 4/5 (57 Downloads)

Book Synopsis The International Handbook of Market Research Techniques by : Robin Birn

Download or read book The International Handbook of Market Research Techniques written by Robin Birn and published by Kogan Page Publishers. This book was released on 2002 with total page 6 pages. Available in PDF, EPUB and Kindle. Book excerpt: * Standard text dealing with market research techniques


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One of the biggest problems facing organisations that commission market research is ensuring that they get the research they want and that the research is relev