The Law of Advertising, Marketing and Promotions explains the complex and evolving legislative, regulatory, court-based, and self-regulatory rules governing adv
Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication
This text provides a comprehensive and practical guide to all areas of advertising and sales promotion law. Written for lawyers and non-lawyers alike, it explai
This is a casebook on advertising and marketing law. Due to the length of the book (1,400 pages in total), we have broken the book into 2 volumes. This is the o
'Essential Law for Marketers' offers clear and concise explanations of the laws that impact on the practice of marketing, advertising, sponsorship, design and p