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The Law of Advertising, Marketing and Promotions
Language: en
Pages:
Authors: David H. Bernstein
Categories: Law
Type: BOOK - Published: 2017-10-28 - Publisher: Law Journal Seminars Press

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The Law of Advertising, Marketing and Promotions explains the complex and evolving legislative, regulatory, court-based, and self-regulatory rules governing adv
Launch! Advertising and Promotion in Real Time
Language: en
Pages: 316
Authors: Michael Solomon
Categories: Advertising
Type: BOOK - Published: 2009 - Publisher: Flat World Knowledge

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Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication
Guide to Advertising and Sales Promotion Law
Language: en
Pages: 286
Authors: Sallie Spilsbury
Categories: Advertising
Type: BOOK - Published: 1998 - Publisher: Routledge

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This text provides a comprehensive and practical guide to all areas of advertising and sales promotion law. Written for lawyers and non-lawyers alike, it explai
Advertising and Marketing Law: Cases and Materials, 3d Ed
Language: en
Pages: 662
Authors: Eric Goldman
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Type: BOOK - Published: 2016-11-30 - Publisher:

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This is a casebook on advertising and marketing law. Due to the length of the book (1,400 pages in total), we have broken the book into 2 volumes. This is the o
Essential Law for Marketers
Language: en
Pages: 441
Authors: Ardi Kolah
Categories: Business & Economics
Type: BOOK - Published: 2012-06-25 - Publisher: Routledge

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'Essential Law for Marketers' offers clear and concise explanations of the laws that impact on the practice of marketing, advertising, sponsorship, design and p