Download or read book The Making of European Consumption written by P. Lundin and published by Springer. This book was released on 2015-01-26 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: American ideals and models feature prominently in the master narrative of post-war European consumer societies. This book demonstrates that Europeans did not appropriate a homogenous notion of America, rather post-war European consumption was a process of selective appropriation of American elements.