Amvik eBook Solutions

This book provides the basic models applicable to, and the applicable methods for, the profitable use and marketing of advanced technology. It provides a guide

This book examines the changing character of commercial technology development and diffusion in an integrated global economy and its implications for U.S. publi

This title provides a thorugh overview of the issues high-tech marketers must address, and provides a balance between conceptual discussions and examples; small

With intensifying competitive activity and continuing budget constraints, technology marketing teams are under pressure to be more accountable and deliver measu

Despite the fact that vast engineering networks are the foundations of modern society, the services that technology companies provide over them have been a rela