Download or read book The Marketing Practitioner's Guide to Shopping Centre Marketing written by Julia Zivanovic and published by . This book was released on 2006 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn from a highly successful strategic marketer who has pulled the multi-disciplinary and challenging aspects of marketing a shopping centre together in one place. Packed full of practical advice, examples, useful resources and templates, it's a book all Shopping Centre Marketing Managers should keep close by and refer to often. - Back cover.