Amvik eBook Solutions

The Undiscovered Consumer . . .and the Mistake of Universal Excellence What do customers really want? And how can companies best serve them? Fred Crawford and R

The must-read summary of Fred Crawford and Ryan Matthews' book: "The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything". This compl

Detailing the role of senior management in achieving a successful transformation to organizational excellence, Simple Excellence: Organizing and Aligning the Ma

"For more than 50 years, researchers ... have identified pheromones as the triggers for a wide range of mammalian behaviors and endocrine responses. In this boo