The Network Challenge (Chapter 5)

The Network Challenge (Chapter 5)
Author :
Publisher : Pearson Education
Total Pages : 41
Release :
ISBN-10 : 9780137015344
ISBN-13 : 0137015348
Rating : 4/5 (44 Downloads)

Book Synopsis The Network Challenge (Chapter 5) by : Dawn Iacobucci

Download or read book The Network Challenge (Chapter 5) written by Dawn Iacobucci and published by Pearson Education. This book was released on 2009-05-19 with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt: This chapter provides an overview of social networks, the basic discipline from which ideas and terminology are drawn when characterizing popular phenomena such as “social networking” Internet sites like Facebook. The authors offer the reader a flavor of the theoretical and empirical research conducted by social network scholars since the 1930s. They explore how researchers have used social networks to generate and test economic, sociological, and organizational theories. They also examine broad insights from this research, as well as management implications in areas such as advertising, brands, loyalty, authenticity, and segmentation. The overriding message is that as power shifts from firms to social networks, companies have less control over their own destinies and need to pay more attention to networks.


The Network Challenge (Chapter 5) Related Books

The Network Challenge (Chapter 5)
Language: en
Pages: 41
Authors: Dawn Iacobucci
Categories: Business & Economics
Type: BOOK - Published: 2009-05-19 - Publisher: Pearson Education

DOWNLOAD EBOOK

This chapter provides an overview of social networks, the basic discipline from which ideas and terminology are drawn when characterizing popular phenomena such
The Network Challenge
Language: en
Pages: 590
Authors: Paul R. Kleindorfer
Categories: Business & Economics
Type: BOOK - Published: 2009 - Publisher: Pearson Prentice Hall

DOWNLOAD EBOOK

While managers typically view business through the lens of a single firm, this book challenges readers to take a broader view of their enterprises and opportuni
The Network Challenge (Chapter 7)
Language: en
Pages: 45
Authors: Robert Giegengack
Categories: Business & Economics
Type: BOOK - Published: 2009-05-19 - Publisher: Pearson Education

DOWNLOAD EBOOK

What can we learn about networks from ants, honeybees, and other animals with evolved social structures? The impact of information and communications strategies
The Network Challenge (Chapter 10)
Language: en
Pages: 45
Authors: Manuel E. Sosa
Categories: Business & Economics
Type: BOOK - Published: 2009-05-19 - Publisher: Pearson Education

DOWNLOAD EBOOK

Complex products, such as airplanes and automobiles, are designed by networks of design teams working on different components, often across organizations. The c
Fundamentals of Brain Network Analysis
Language: en
Pages: 496
Authors: Alex Fornito
Categories: Medical
Type: BOOK - Published: 2016-03-04 - Publisher: Academic Press

DOWNLOAD EBOOK

Fundamentals of Brain Network Analysis is a comprehensive and accessible introduction to methods for unraveling the extraordinary complexity of neuronal connect