Download or read book The Origin of Ideas written by Mark Turner and published by Oxford University Press. This book was released on 2014-03 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Humans are unique among all other species in having one cognitive attribute-the ability, almost without conscious effort, to engage in blending. This is the first book that brings the theory of blending to a wide audience and shows how blending is at the heart of the origin of ideas.