Download or read book The Persona Principle written by Derek Armstrong and published by Simon and Schuster. This book was released on 1997-05-08 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Image is a tool that guarantees success - but only if you know how to use it. Even if you are the best, the most experienced, or the most talented, you cannot enjoy prosperity until you build an image that makes you visible to your potential market. The Persona Principle will teach you the most powerful Image-Marketing secrets of the world's leading enterprises. You'll learn to create an effective plan to reach your business, sales, marketing, and personal goals - all on image alone.