Presents guidelines that show managers how to cope with complexities by focusing on essentials in areas such as management, leadership, marketing, long-term pla
It's high time for businesses to replace complexity with common sense, argues corporate guru Jack Trout in this impassioned yet practical guide. The best-sellin
If you are thinking of starting up a business — whether online or in a pushcart or a small café — you need to look into your branding. (how does it work, a
Return on Investment (ROI) remains one of the most challenging and intriguing issues facing human resource development and performance improvement professionals