This second edition explores the psychology of risk, examining how individuals think, feel and act. The questions addressed include: why do companies fail to pr
This book aims to help the reader to understand what motivates people to engage in risk taking behavior, such as participating in traffic, sports, financial inv
This authoritative collection goes beyond economic statistics and probability data to offer a robust psychological understanding of risk perception and risk tak
The psychological dimension of managing risk is of crucial importance, and its study has led to the identification of specific do's and don'ts. Those with an un
This book reviews the main contemporary dimensions in the study of the psychology of risk-taking. In an introduction, the Editor J P Assailly (IFSTTAR) proposes