The Rise of Mass Advertising

The Rise of Mass Advertising
Author :
Publisher : Oxford University Press
Total Pages : 427
Release :
ISBN-10 : 9780192674777
ISBN-13 : 0192674773
Rating : 4/5 (77 Downloads)

Book Synopsis The Rise of Mass Advertising by : Anat Rosenberg

Download or read book The Rise of Mass Advertising written by Anat Rosenberg and published by Oxford University Press. This book was released on 2022-08-25 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access title available under the terms of a CC BY-NC-ND 4.0 International licence. It is free to read at Oxford Scholarship Online and offered as a free PDF download from OUP and selected open access locations. The Rise of Mass Advertising is a first cultural legal history of advertising in Britain, tracing the rise of mass advertising c.1840-1914 and its legal shaping. The emergence of this new system disrupted the perceived foundations of modernity. The idea that culture was organized by identifiable fields of knowledge, experience, and authority came under strain as advertisers claimed to share values with the era's most prominent fields, including news, art, science, and religiously inflected morality. While cultural boundaries grew blurry, the assumption that the world was becoming progressively disenchanted was undermined, as enchanted experiences multiplied with the transformation of everyday environments by advertising. Magical thinking, a dwelling in mysteries, searches for transfiguration, affective connection between humans and things, and powerful fantasy disrupted assumptions that the capitalist economy was a victory of reason. The Rise of Mass Advertising examines how contemporaries came to terms with the disruptive impact by mobilizing legal processes, powers, and concepts. Law was implicated in performing boundary work that preserved the modern sense of field distinctions. Advertising's cultural meanings and its organization were shaped dialectically vis-à-vis other fields in a process that mainstreamed and legitimized it with legal means, but also construed it as an inferior simulation of the values of a progressive modernity, exhibiting epistemological shortfalls and aesthetic compromises that marked it apart from adjacent fields. The dual treatment meanwhile disavowed the central role of enchantment, in what amounted to a normative enterprise of disenchantment. One of the ironies of this enterprise was that it ultimately drove professional advertisers to embrace enchantment as their peculiar expertise. The analysis draws on an extensive archive that bridges disciplinary divides. It offers a novel methodological approach to the study of advertising, which brings together the history of capitalism, the history of knowledge, and the history of modern disenchantment, and yields a new account of advertising's significance for modernity.


The Rise of Mass Advertising Related Books

The Rise of Mass Advertising
Language: en
Pages: 427
Authors: Anat Rosenberg
Categories: History
Type: BOOK - Published: 2022-08-25 - Publisher: Oxford University Press

DOWNLOAD EBOOK

This is an open access title available under the terms of a CC BY-NC-ND 4.0 International licence. It is free to read at Oxford Scholarship Online and offered a
The Rise of Advertising in the United States
Language: en
Pages: 213
Authors: Edd Applegate
Categories: Business & Economics
Type: BOOK - Published: 2012-08-17 - Publisher: Scarecrow Press

DOWNLOAD EBOOK

In this unique work of scholarship, Edd Applegate surveys the key figures and events that transformed the American business landscape from its colonial beginnin
The Rise and Fall of Mass Marketing (RLE Marketing)
Language: en
Pages: 256
Authors: Richard S. Tedlow
Categories: Business & Economics
Type: BOOK - Published: 2014-09-15 - Publisher: Routledge

DOWNLOAD EBOOK

This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the twentieth century. The focu
The Rise of Mass Advertising
Language: en
Pages: 427
Authors: Anat Rosenberg
Categories: Business & Economics
Type: BOOK - Published: 2022 - Publisher: Oxford University Press

DOWNLOAD EBOOK

The Rise of Mass Advertising is the first cultural legal history of mass advertising in Britain c. 1840-1914 and its legal shaping; drawing together the history
We Are All Weird
Language: en
Pages: 115
Authors: Seth Godin
Categories: Business & Economics
Type: BOOK - Published: 2015-09-15 - Publisher: Penguin

DOWNLOAD EBOOK

World of Warcrafters, LARPers, Settlers of Catan? Weird. Beliebers, Swifties, Directioners? Weirder. Paleos, vegans, carb loaders, ovolactovegetarians? Pretty w