The Role of Resources in Global Competition

The Role of Resources in Global Competition
Author :
Publisher : Routledge
Total Pages : 218
Release :
ISBN-10 : 9781134560189
ISBN-13 : 1134560184
Rating : 4/5 (89 Downloads)

Book Synopsis The Role of Resources in Global Competition by : John Fahy

Download or read book The Role of Resources in Global Competition written by John Fahy and published by Routledge. This book was released on 2002-09-06 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book looks at the question of how firms attain a sustainable competitive advantage in a global environment characterised by above average levels of geographic scope, marketing convergence and cross-national interdepencies.


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