Download or read book The Role of Service Attributes, Experiential Quality and Experiential Value in the Sharing Economy written by Can Lu (Ph. D. in consumer sciences) and published by . This book was released on 2020 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The recent emergence of P2P commerce that facilitates the redistribution of services has been commonly known as the sharing economy. Inspired by the ideology of the sharing economy, many emerging initiatives are flourishing in hospitality and tourism services. Sharing businesses such as Airbnb appeal to consumers for its relative low-cost accommodations and opportunity to directly interact with the local community. Following the online transaction, authentic guest-host experiences distinguish the sharing economy markets from the early P2P markets. The use of hosts and guests’ profile information in Airbnb provide more personal information as a means of identity verification with intention to increase a sense of personal contact and facilitate the process of trust building. The growing popularity of Airbnb can be largely attributed to the flexibility of diverse service components compared to traditional standardized hotel services. Additionally, Airbnb provides the opportunity for guests to seek cultural immersion experiences in local communities. A large stream of literature on sharing economy has primarily focused on its business models, consumer motivations, consumer decision making, and regulation issues. However, research relevant to understanding the effectiveness of service attributes in the sharing economy is lacking. In this respect, this study aims to fill this gap by focusing on the case of Airbnb and exploring the impact of service attributes on consumer behavior. A set of three experimental studies were conducted to examine the influence of service attributes on booking intention, willingness to pay more, intention to spread word-of-mouth. Results indicated that core, hedonic, and cultural service attributes are important predictors of behavioral intentions. Especially, the effectiveness of service attributes on behavioral intentions are operated through expected enjoyment, experiential value, and experiential quality. The findings of the research provide a more comprehensive understanding of service attributes in the sharing economy, and offer insightful suggestions for service providers.