Download or read book The Serious Business of Craft written by Natalie Armstrong and published by . This book was released on 2018-03-19 with total page 107 pages. Available in PDF, EPUB and Kindle. Book excerpt: The modern world is eschewing plastic, we're getting rid of waste, we're buying local and we're avoiding the tax dodgers. Now is the time to capitalise on this movement. This book tells you how and why adopting a business mindset to selling your handmade craft will bring you out of the spare room and into the public domain. Making money with craft is all about focus, dedication, working smart, working hard, and enjoying the process. If you want to be successful, it's time to leave the world of 'traditional' craft fairs in dusty village halls behind, and follow the money.Build your brand, your reputation, and your wealth. Make the most of the resources available to you, and maximise your profitability. Honed over 5 years of successful selling, this book is a practical guide to the world of making and selling your crafts. Approached from a business perspective, the guide offers advice on running your craft stall, setting out out the reasons why a craft business is no different from as any other commercial venture. This is a dip-in-dip-out guide, covering everything you'll need to be a successful, profitable crafter. I analyse the reasons why there is money to be made at craft fairs, how to capitalise on this, the fairs that work financially and those that won't, what your brand needs to say about your craft, what YOU need to bring to your brand and, of course, how to avoid wasting your time and your money. The chapters are:1. What Do I Know?2. Get Your Business Head On3. The Advantages of Selling at Craft Fairs4. Will Your Craft Sell? 5. A Part-Time Business? 6. Pricing Your Craft 7. Profit Calculations 8. Keeping Your Costs Down 9. The Psychology of The Buyer and How This Affects Your Pricing Strategy 10. Is It Legal and Safe? 11. Naming Your Business 12. Inventory 13. The Basics of A Stall 14. The Character of Your Stall 15. Target Market 16. Increasing Sales with Non-Craft Items 17. Stall Psychology 18. Adding Value 19. Mailing Lists 20. Theft 21. Picking the Right Fairs for Your Craft 22. The Fallacy of The Expensive Stall 23. The Best Events to Attend - The 'Magic Formula' 24. Considerations When Booking 25. Asking for A Reduction in The Stall Fee 26. Are You Too High End? 27. Where NOT to Go 28. How to Utilise A Search Engine to Find Events 29. Getting A Good Position for Selling 30. Indoors or Outdoors 31. Craft Fair Survival Guide 32. The Craft Fair Organisers 33. The Other Traders 34. The Customers 35. Alternative Places to Sell 36. Selling to A Shop 37. Setting Up Your Own Craft Fair 38. Legalities of Being Self Employed and Completing Your Tax Return 39. Business Plan for The Year Ahead If you do what you love for a living, you'll never work a day in your life!