The Slogan in Modern Advertising ...

The Slogan in Modern Advertising ...
Author :
Publisher :
Total Pages : 114
Release :
ISBN-10 : PSU:000001047899
ISBN-13 :
Rating : 4/5 (99 Downloads)

Book Synopsis The Slogan in Modern Advertising ... by : Emanuel Faltz

Download or read book The Slogan in Modern Advertising ... written by Emanuel Faltz and published by . This book was released on 1949 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt:


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Drawing on literary and linguistic theory for analysis of texts, this book covers all aspects of advertising language, from the interrelation of language, image