Download or read book Understanding Business in the Global Economy written by Jonathan Swift and published by Bloomsbury Publishing. This book was released on 2017-09-16 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focussing on the way in which relationships at various levels underpin international business activities, this core textbook presents a contemporary and realistic analysis of International Business in action. The concept of change permeates the text, highlighting the dynamic and often turbulent nature of international business and management. The book brings together many operational aspects of IB, covering topics such as market entry decision making, marketing, strategy, international HR, supply chain management, and the role of culture in IB, thus providing a good overview of the various practical and operational issues that firms must consider as they internationalise their operations. This is the ideal companion for undergraduate and postgraduate Business students taking modules in International Business or International Management.