Utopian Images and Narratives in Advertising

Utopian Images and Narratives in Advertising
Author :
Publisher : Lexington Books
Total Pages : 297
Release :
ISBN-10 : 9780739173268
ISBN-13 : 073917326X
Rating : 4/5 (68 Downloads)

Book Synopsis Utopian Images and Narratives in Advertising by : Luigi Daniele Manca

Download or read book Utopian Images and Narratives in Advertising written by Luigi Daniele Manca and published by Lexington Books. This book was released on 2012 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study of advertising and its treatment of utopian appeal enhance our understanding of consumer culture. By looking into the advertising page, we also look into consumers' desires and the process by which these desires are reshaped and rechanneled through images and narratives created solely for the purpose of making a sale. Utopian Images and Narratives in Advertising: Dreams for Sale, edited by Luigi Manca, Alessandra Manca, and Gail W. Pieper, is a collection of essays which gather a host of academicians from a wide variety of disciplines including sociology, psychology, literature, fine arts, history, religious studies, communication, and media studies. Through their expansive disciplinary expertise, the contributors bring unique insights to the analysis of the advertising page. The collection's cross-disciplinary investigation also examines gender images and narratives which, in the advertising page, are frequently associated with utopian fantasies. The analyses offered in Utopian Images and Narratives in Advertising will appeal to any scholar or student engaged in mass media, communication, and the effect of advertising and consumerism on individuals and cultures.


Utopian Images and Narratives in Advertising Related Books

Utopian Images and Narratives in Advertising
Language: en
Pages: 297
Authors: Luigi Daniele Manca
Categories: Business & Economics
Type: BOOK - Published: 2012 - Publisher: Lexington Books

DOWNLOAD EBOOK

The study of advertising and its treatment of utopian appeal enhance our understanding of consumer culture. By looking into the advertising page, we also look i
Utopian Images and Narratives in Advertising
Language: en
Pages: 290
Authors:
Categories: Advertising
Type: BOOK - Published: 2012 - Publisher:

DOWNLOAD EBOOK

Feminists, Feminisms, and Advertising
Language: en
Pages: 408
Authors: Kim Golombisky
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2017-10-16 - Publisher: Lexington Books

DOWNLOAD EBOOK

This book is the first to offer explicitly feminist views on the shared histories of the advertising industry and women’s movement. Contributors consider the
Reading Ads Socially
Language: en
Pages: 261
Authors: Robert Goldman
Categories: Social Science
Type: BOOK - Published: 2005-07-25 - Publisher: Routledge

DOWNLOAD EBOOK

This systematic and authoritative book provides an unrivalled guide to understanding ad culture. It shows how the logic of commodities permeates the ways we thi
Urban Design Thinking
Language: en
Pages: 304
Authors: Kim Dovey
Categories: Architecture
Type: BOOK - Published: 2016-06-02 - Publisher: Bloomsbury Publishing

DOWNLOAD EBOOK

Urban Design Thinking provides a conceptual toolkit for urban design. Bridging the gap between theory and practice, it shows how the design of our cities and ur