Download or read book Venturing: Innovation and Business Planning for Entrepreneurs written by Marc H. Meyer and published by Lulu.com. This book was released on 2015-07-29 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: Venturing is a pragmatic methods-based book that first helps students conceive, design, and test product and service innovations, develop business models for them, and then create their business plans and investor pitches. The book also delves into different types of investors, stages of investment, and deal structures. It is a perfect book for business planning courses, where the instructor wishes to emphasize innovation and the creation of truly interesting, customer-grounded businesses.