Offers an up-close look at Bill Roedy, Chairman and CEO of MTV International, the world's largest international entertainment network and best-known media brand
Global business lessons from Bill Roedy, the man who built the world's largest entertainment network What Makes Business Rock is the compelling story of how Bil
The unique ability of rock and roll to inspire fanatical support from its customers is undeniable; the loyalty showered upon the Rolling Stones, Elton John, Aer
Would you like your business... ...to burst into public awareness like Lady Gaga? ...to have the long-lived success of Mick Jagger? ...to demonstrate the creati
Reveals the core marketing and branding strategies behind the success of the world's greatest bands. This book helps readers learn inside information about the