Download or read book Winning in Sales: The Essential Sales Playbook written by Richard Rovai and published by Lulu.com. This book was released on 2014-01-21 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traditionally sales training has focused on selling skills. This book is unlike most of its kind because it places its greatest emphasis on strategies and having a winning mindset. Effective strategies and a winning mindset go hand in hand with traditional selling skills. The strategies presented in this book seek to take a lot of the activities that salespeople already do and make them much more effective. This is also a tool for sales managers to support their sales teams.