Amvik eBook Solutions

Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if

This book approaches consumer psychology from a unique perspective - it covers the entire lifespan, from birth to old age. Childhood and youth are not discussed

This book covers fundamentals as well as the core schema of digital technologies and consumer behavior. While reading the book, the reader can connect from the

To gain the most competitive edge, marketers must continually optimize their promotional strategies. While the adult population is a prominent target, there is

What drives children as consumers? How do advertising campaigns and branding effect children and young people? How do children themselves understand and evaluat