Download or read book You've Got Players written by Ewan Oxford and published by Lulu.com. This book was released on 2009-11-22 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt: Email is the oldest online marketing tool around. But every day online poker rooms and casinos abuse email, overwhelming players instead of attracting deposits.You've Got Players reveals the 'secret sauce' of profitable email marketing. Written by industry veteran Ewan Oxford, founder of igaming consultancy RealMoneyPlayers.com, the book reveals powerful 'no-spam' tactics you can put to work in your campaigns.You've Got Mail will show you how to automatically build profitable relationships with players.You'll discover how to:Train players to look forward to your emails, ensuring your emails are opened and your message heard.Use automatic email chains to build lasting relationships, so that your audience is 'warmed up' and primed to respond to offers.Find the optimum frequency for sending, so you maximise your revenue without burning out your players.Read You've Got Players today, and be one of the few marketers in the igaming industry to realise email's true potential for profit.