Marketing Channel Management

Marketing Channel Management
Author :
Publisher : Praeger
Total Pages : 296
Release :
ISBN-10 : 0275954390
ISBN-13 : 9780275954390
Rating : 4/5 (90 Downloads)

Book Synopsis Marketing Channel Management by : Russell W. McCalley

Download or read book Marketing Channel Management written by Russell W. McCalley and published by Praeger. This book was released on 1996-08-28 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text is designed to give the reader an understanding of market structures, product and market management, advertising, product promotion, pricing strategies, as well as competitive analysis, forecasting, and business planning. It leads the student to an understanding of what comprises the channel structure and the options available to develop it. The text features examples and illustrations to aid in the understanding of unfamiliar concepts. These are drawn from the world of business which gives this book practical and realistic applications. Important pedagogical features include discussion questions following each chapter and an instructor's manual to aid in the presentation of the material in the classroom (see the Instructor's Manual at http://www.greenwood.com/mccalley).


Marketing Channel Management Related Books

Marketing Channel Management
Language: en
Pages: 296
Authors: Russell W. McCalley
Categories: Business & Economics
Type: BOOK - Published: 1996-08-28 - Publisher: Praeger

DOWNLOAD EBOOK

This text is designed to give the reader an understanding of market structures, product and market management, advertising, product promotion, pricing strategie
Strategic Marketing Channel Management
Language: en
Pages: 520
Authors: Donald J. Bowersox
Categories: Business logistics
Type: BOOK - Published: 1992 - Publisher: McGraw-Hill Companies

DOWNLOAD EBOOK

Transforming Your Go-to-market Strategy
Language: en
Pages: 314
Authors: V. Kasturi Rangan
Categories: Business & Economics
Type: BOOK - Published: 2006 - Publisher: Harvard Business Press

DOWNLOAD EBOOK

"A fresh approach to designing and managing channels for the long term, this book helps firms expand value for their customers and partners while buttressing th
Marketing Channels
Language: en
Pages: 514
Authors: Lou E. Pelton
Categories: Marketing channels
Type: BOOK - Published: 2002 - Publisher:

DOWNLOAD EBOOK

This is the first text to use the relationship marketing perspective in the channels course. The authors have created a Channels Relationship Model (CRM), which
Marketing Channels
Language: en
Pages: 536
Authors: Bert Rosenbloom
Categories: Marketing channels
Type: BOOK - Published: 1983 - Publisher:

DOWNLOAD EBOOK